Rocawear Launches the First-Ever Digital Campaign Featuring Top Online-Tastemakers
Going outside of traditional advertising and online marketing, Rocawear has created an innovative digital campaign unveiling the power of the blogosphere and embracing the digital community, along with the launch of www.thediamondcelebration.com.

NEW YORK, NY, October 03, 2009 /24-7PressRelease/ -- Going outside of traditional advertising and online marketing, Rocawear has created an innovative digital campaign unveiling the power of the blogosphere and embracing the digital community.

Rocawear formed unique partnerships with bloggers and tastemakers, who have earned the alias C' Webrities, to spread the message of its evolution and influence. Sites such as NecoleBitchie.com, DrJays.com, DefSounds.com, AllThatsFab.com, AllHipHop.com, Blogxilla.com, SoJones.com, TheLoop21.com, 2DopeBoyz.com, RapRadar.com, Theloop21.com, StuffFlyPeopleLike.com and more will serve as brand ambassadors during the run of Rocawear's 10th Year Anniversary micro site, TheDiamondCelebration.com. The site will be live from September to December, utilizing over 16 key sites as C'Webrity brand ambassadors and showcasing an exclusive Rocawear Digital Photoshoot. Roc C' Webrities will unveil their campaign images weekly from September through November by incorporating the campaigns photos and videos into their web properties, along custom placements on-site with their chosen Rocawear ad.

As if the last ten years has'nt already proven to be a success for Rocawear, the multi-faceted brand gains even more momentum with the preparation of an ultimate web take over. TheDiamondCelebration.com will provide Internet users from around the world with a visual and auditory journey of Rocawears 10 triumphant years in business.

Preserving the commitment to be a borderless and global life-style the brand, Rocawear continues to engage with its loyal consumers by providing consistent and authentic brand messaging. Ten years have passed since the genesis of The ROC...and a dynasty now reigns.

Visit TheDiamondCelebration.com

About Rocawear:
Launched off of the meteoric success of co-founder, Shawn "Jay-Z" Carter, The ROC represents a borderless, global lifestyle. With Roc-A-Fella Records serving as the initial launch pad, The ROC realized its prowess in creating culture far beyond the realm of music. Hence, the birth of the apparel company, Rocawear. Like Roc-A Fella Records, Rocawear quickly staked its claim in hip-hop history becoming the destination brand for street savvy consumers. Rocawear maintains a focus of providing clever innovation in fabrication, application and design to its customer. It has been the brand's attention to detail that has pushed Rocawear's appeal beyond its core urban customer. Ten years have passed since the genesis of The ROC...and a dynasty now reigns.

Visit www.Rocawear.com

Press Release Contact Information:

Rocawear Fashion
Rocawear
Interactive Marketing Manager
1411 Broadway 38th Floor
New York, NY
USA 10018
Voice: 2124972174
Website: Visit Our Website