Eric Morris of the PAS Group Reveals Plans for Expansion in the Australian Apparel Market to Retail Digital
In an interview with Retail Digital, Eric Morris, CEO of the PAS Group discusses brand identity, expansion through organic growth and creating a lasting footprint in the online retail market.

SAN DIEGO, CA, January 28, 2011 /24-7PressRelease/ -- In an interview with Retail Digital, Eric Morris, CEO of the PAS Group discusses brand identity, expansion through organic growth and creating a lasting footprint in the online retail market.

The PAS Group is comprised of eight brands, including Yarra Trail, Breakaway, Designworks, The Hopkins Group, Capelle, Fiorelli, Review and Metalicus, that represents a diversity of demographics and sectors. "Whichever way you look at it, we're a very diversified organization and that has been our bottom line," he says in the interview. Though the brands are operated under the umbrella of the PAS Group, each maintains its unique identity in the market.

Through the acquisition of different brands, the PAS Group has been able to expand its reach in the Australian apparel market. Currently, Morris has his sights set on expansion into the online market as well with the launch of Metalicus, the successful fashion bodyware brand, onto the Web.

Through a comprehensive retail strategy, Morris and the PAS Group look to launch 250 retail openings over the next two years. Read the full article here.

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